Since ChatGPT broke into the mainstream, the conversation for solo business owners has shifted. It’s no longer “Should I be using AI?” — you already know the answer to that.
Now it’s about how quickly you can level up and make AI work for your business.
That’s where AI training matters. But the price tags can be confusing — from £50 courses to £15,000+ corporate packages. So, how do you know what’s worth your time and money?
And more importantly, how do you know it’s actually going to help you — a busy, independent entrepreneur who needs practical marketing tools, not more theory?
Let’s break it down.
What Does AI Marketing Training Actually Cost?
According to recent research from Bizzuka, here’s what you can expect:
💻 Self-paced online courses: These usually cost between £50–£500. They’re ideal for solo entrepreneurs who want flexibility and structure. (The AI Marketing Course falls into this category — but more on that in a second.)
🎤 Live workshops and webinars: These range from £1,000 to £10,000 depending on who’s running them, the depth of content, and whether they’re happening in-person or online.
🏢 Fully customised corporate AI training: These can cost £15,000+ and are meant for large teams with complex needs — including hands-on sessions, strategy input, and live consultancy.
But what if you’re a team of one? You still need results, just without the corporate price tag.
That’s where the AI Marketing Course comes in.
What Makes the AI Marketing Course Different?
This isn’t just another AI webinar or pre-recorded lecture. It’s a focused, action-driven online AI marketing training programme designed specifically for solo entrepreneurs who want to save time, simplify their marketing, and stay ahead of the curve.
✅ No fluff. No filler. Just practical tools.
✅ Created by someone who lives and breathes this stuff.
✅ Tailored for visual learners, time-poor founders, and non-traditional thinkers.
With video lessons, quizzes, and real life examples, the course gives you clarity on how to use AI in digital marketing, without needing a tech degree or big agency budget.
You’ll learn how to:
- Build smarter content strategies with AI
- Use automation tools to save hours every week
- Understand how ChatGPT and other tools fit into your digital marketing
- Gain confidence in your AI skills and use them your way
Whether you’re a coach, freelancer, product creator, or early-stage startup founder — this is built for real-world use.
So… Is AI Training Worth It?
If you’re still winging it with ChatGPT or patching together free YouTube videos, then yes — proper training is more than worth it.
It’s not about learning a new app. It’s about understanding how AI can become your marketing assistant, your strategist, and your time-saver. And doing it without losing your voice or your values.
The AI Marketing Course is ideal if you:
- Want to feel confident using AI tools
- Need to streamline your content creation
- Are tired of wasting time on marketing tasks
- Want to market smarter, not harder
You don’t need to wait for a full team. You can do this on your own — with the right training.
Don’t Just Take My Word for It
Here’s what others have said about our lead trainer Dan Sodergren:
🗣️ Jennifer Sproul, CEO, Institute of Internal Communication:
“Dan’s talk about AI was brilliant today. Fast, fun, and full of insights. It really resonated with our members.”
🗣️ Matt Smith, Director, THINK Digital Forum:
“High energy and easy to understand. Dan made complex concepts simple and actionable.”
🗣️ Daniel Coughlan, Head of Mobile Marketing:
“His passion and expertise are contagious. Informative, inspiring and highly relevant.”
Why Now?
Because waiting another six months to “figure it out” could leave you behind — while others are already using AI to create content, automate campaigns, and build better customer relationships.
The AI Marketing Course was built for business owners who don’t have time to waste, want to feel in control, and prefer to learn by doing.
You’ll get access to time-saving marketing tools, real strategies that work, and the support to grow your business using AI — without losing the human touch.
Want to Know Where You Are on Your AI Journey?
You can get a free, personalised AI Maturity Report right now — and see what your next step should be. ➡️ Take the assessment here
Final Word
AI isn’t a future trend. It’s already shaping how businesses run, sell, and grow. But knowing how to use it — that’s where the real advantage lies.
If you’re ready to shift from feeling overwhelmed to being in control — the AI Marketing Course is your next step.
No jargon. No waiting. Just smarter marketing, powered by AI.
Get started today at www.aimarketingcourse.co.uk
And follow me on X / Twitter @DanSodergren
For daily tips, tools, and AI insights for founders.
About the Author
Dan Sodergren is a keynote speaker, AI marketing trainer, and tech futurist who’s been featured on BBC News, Watchdog, The One Show and more.
A former agency owner and digital trainer, Dan now helps entrepreneurs and business leaders get future-ready through AI tools, data strategy, and smart marketing. Learn more at www.dansodergren.com.