Dan Sodergren, co-founder of the AI Marketing Course, recently joined The AI Show—a platform where industry leaders explore and learn more and more about the evolving relationship between artificial intelligence and the future of work.
Hosted by Rob Scott and Kevin Kieller.
This episode unpacked what Dan calls the "Fifth Industrial Revolution"—a phase where human creativity (and emotional intelligence) meets machine intelligence to redefine productivity, decision-making, and innovation.
Dan brought a unique perspective to the discussion, one rooted in both his extensive background in marketing and his passion for making AI accessible to solo entrepreneurs. If you missed the episode, here’s a quick summary of what Dan shared and why it’s so relevant for anyone looking to use AI effectively in their marketing efforts.
The Fifth Industrial Revolution: AI as Your Marketing Partner
During the interview, Dan emphasized that AI is not about replacing humans—it’s about augmenting what we already do. He explained how AI is transforming industries by enabling people to automate repetitive tasks, analyze data faster, and even uncover insights they might have missed otherwise.
But the key takeaway? This isn’t about technology for technology’s sake. It’s about creating meaningful tools that empower users—especially entrepreneurs—to work smarter.
As Dan pointed out, this shift is particularly important for solo entrepreneurs who juggle multiple responsibilities.
"AI is the perfect co-pilot for marketing"
Dan explained before recording the podcast.
"It doesn’t take over your creativity or your strategy—it enhances it. It gives you the time back to focus on what really matters: connecting with your audience and growing your business."
Spotlight on AI Agents: The Next Step in Marketing Automation
One of the highlights from the episode was Dan’s take on AI Agents. These tools are designed to handle tasks like customer segmentation, content creation, and ad optimization—areas that can be incredibly time-consuming for solo business owners. Dan made it clear, however, that not all AI tools are created equal.
For instance, he discussed the challenges faced by Microsoft’s Copilot, a tool that has struggled to deliver on its promise of workplace productivity. Drawing on his own experiences and research, Dan explained why some tools fail: they’re either too complex, too expensive, or not tailored to the needs of their users.
This insight is a cornerstone of the AI Marketing Course. Dan and his team don’t just teach you what tools are available—they show you how to use them effectively, cutting through the hype to focus on what actually works for your business.
The Past as a Guide to the Future
Another fascinating point Dan explored during the show was the importance of understanding marketing’s history to fully appreciate AI’s potential. He explained, before the podcast started, how many of the principles that made traditional marketing successful—knowing your audience, crafting clear messages, and measuring your efforts—still apply today. The difference is that AI can now amplify these principles, helping businesses reach more people, more efficiently, and with more precision.
Dan stressed that this historical perspective is a key part of the AI Marketing Course.
"We don’t just throw tools at you and hope they stick," he said.
"We help you understand why these tools are valuable and how to align them with your goals. It’s about using AI intelligently, not just because it’s trendy."
Making AI Accessible for Everyone
Throughout the episode, Dan’s passion for democratizing AI was evident. He spoke candidly about how many entrepreneurs feel overwhelmed by the technology, unsure of where to start or how to integrate it into their workflows. This, he explained, is exactly why he co-founded the AI Marketing Course.
"AI should level the playing field, not make it harder for small businesses to compete," Dan said. "That’s why our course is designed for people who are proactive but time-poor. We give you the tools and the knowledge to take control of your marketing, so AI becomes an asset—not a headache."
Learn from Dan and Take Charge of Your Marketing
Dan’s appearance on The AI Show wasn’t just a discussion about the future of work—it was a call to action for entrepreneurs everywhere. If you’ve ever felt like marketing your business is a never-ending uphill battle, or if you’ve been curious about AI but didn’t know where to start, the AI Marketing Course is your solution.
By enrolling, you’ll gain access to the same insights Dan shared on the show—and much more. From choosing the right AI tools to crafting campaigns that truly resonate, this course equips you with everything you need to market smarter, not harder.
To watch Dan’s full interview on The AI Show, check it out here. And when you’re ready to take the next step, visit www.aimarketingcourse.co.uk to learn how AI can revolutionize your approach to marketing.
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Find out more about Dan Sodergren And what he does for organisations at www.dansodergren.com